Lucia Cuman, head of the Visual area in STL Design & Technology, recently returned from her trip to Amsterdam to visit ISE 2017, the largest European fair on integrated systems.

Andrea Bozzoni, editor of Sistemi Integrati magazine, talks about the genesis and development of this fair, a pulse on the situation of an entire communication sector:

“Founded in 2004 by 2 American training associations (Cedia for residential and Infocomm for commercial). In the next 6 years the video displays will increase by 20% and the video projection will decrease by the same percentage“.

Bozzoni continues in his excursus explaining that the key words behind the success of large interactive monitors are sharing and collaboration.

As a result, environments and relationships between people change: large multimedia stations at work, shared lessons at school, public autonomy in accessing info-point services.

The aim is to share without barriers between device and moderate.

Business becomes Smart both in the office and in education while advertising promotion will pass, with great cost benefits – and for the environment, we add – from paper to monitors thanks to digital signage.

It follows that data transmission, and remote control, must take place smoothly while the legibility of the image must be guaranteed even in full sun.

Lucia’s vision

“I have been preparing for a long time to get to advise each client and now I feel I have gained that confidence with the necessary technology.

The occasion of the visit to Amsterdam was particularly illuminating when, visiting the Museum dedicated to Van Gogh, I dared to compare the production on canvas of this rebellious post-impressionist painter with an expressionist tendency to digital images: even if the colors in painting are obtained thanks to the subtractive method (CMYK) and instead in the monitors they are obtained by additive synthesis (RGB), it is true for both that the final effect is then the combination of the colors that are the brush strokes in the first case and the pixels in the second .

Van Gogh had intuited the mechanisms of perception that are inherent in whoever looks at an image. This is demonstrated by his mastery of the use of color which was such as to reproduce not reality but an interpretation of it that took into account the final effect.

After all, the secret that makes an image magical is the light it releases and I believe that technology has finally arrived at the yield that our perceptual system is truly able to appreciate.

Quality Visual Solutions are able to make us live an immersive experience,to excite and involve.